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MINI USA Asks: 'What's Your Carfun Footprint?'

Source: MINI USA
A new marketing campaign from MINI USA and its agency Butler Shine Stern & Partners (BSSP) poses this very question and highlights that driver's don't have to sacrifice fun for fuel efficiency.
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UK's best hot hatch? The new MINI John Cooper Works!

Source: Edmonds.com
It's only been on sale for a month, yet the new MINI John Cooper Works has already claimed the title of Best Hot Hatch 2008, awarded by Auto Express.
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New Mini Specifications


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The BMW Mini - Options

The new BMW MINI has over 40 different options for the new MINI.

MINI One and MINI Cooper go on sale on July 7 and come with a vast array of options to add a personal touch to each car. Mini owners have always enjoyed personalising their cars inside and out, and every Mini owner has a view on what represents the ideal specification. New MINI will continue the theme, offering over 40 options, 3 option packages, 3 different alloy wheels and 8 colours available to order at launch. Options inside and out will cover practical requirements and improve even further on MINI's good looks. As with the car's retail price, the options offer seriously good value for money and are added to a car that is already extremely well specified in standard form.

Trevor Houghton-Berry, Mini's General Manager in the UK, said: "A Mini always gave its owner the chance to create a truly individual vehicle meaning the car became the owner's pride and joy rather than just a means of transport. This gave the car real personality. With this in mind, we have ensured that Mini's options list is unmatched in its class, once again offering the opportunity to personalise. From September there'll be a MINI for everyone with thousands of different combinations!"

At launch, MINI customers will be able to order performance enhancing options such as a Sports Plus suspension system and Automatic Stability Control with traction control, and comfort and safety options such as a head airbag system for driver and front and rear passengers, electric panoramic sunroof and an on-board computer. Styling options such as interior silver trim, white alloys and mirror caps and chunky 16 inch wheels will also be available to order.

Further options will be available to order in September, including steptronic automatic CVT (constantly variable transmission), Xenon lights, multifunction steering wheel and 6 CD changer or even a Mini Disc system. From 2002, white or black bonnet stripes can be added to Cooper models. A wooden steering wheel, Park Distance Control, satellite navigation system and a Harmon Kardon HiFi system will also be available.

The MINI range will also benefit from a 3 year or 60,000 mile warranty and come with a 3 year Emergency Service cover through Mondial Assistance, consisting of bespoke MINI service engineers, replacement car loan, full European cover and Accident Management.

Optional Equipment

The following optional equipment is expected to be available on launch:

ASC + T (Automatic Stability Control with traction control)
Sport Suspension Plus
Leather steering wheel
Head airbags
ISOFIX child seat fixing system
Warning triangle and first aid kit
Space saver spare wheel
Remote control alarm
Halogen front foglamps
Chrome bumper inserts
7-hole 15" alloy wheels
8-spoke 15" alloy wheels
5-star 16" alloy wheels
Alloy wheels painted white
Sport seats
Front seats rear map net
Heated front seats
Heated exterior mirrors/washer jets
White/black roof & mirror caps
Body coloured roof (available 2002)
Electric panoramic glass sunroof
Manual air conditioning
Onboard computer
Rev counter
Single slot CD player
Interior lights package
MINI floor mats X X £50
Cloth/leather upholstery, inc leather steering wheel
Leather upholstery (2 styles)

'MINI Salt'™
'MINI Pepper'™
'MINI Chilie'™


'Salt'™ package (available on MINI One)

Silver interior trim, floor mats, footwell lights, front seats rear passenger, cargo nets, halogen front foglamps, interior lights package, passenger seat height adjustment, rev counter

'Pepper'™ package (available on MINI Cooper)

As 'Salt'™ plus 15" 8-spoke alloy wheels and chrome bumper inserts

'Chili'™ package (available on MINI Cooper)

As 'Pepper'™ plus KALEIDO cloth/leather upholstery with leather steering wheel and gear knob, driver and front passenger sport seats, sport Suspension Plus, 16" 5-star alloy wheels, rear roof spoiler (only available on 'Chili'™ pack)

Available to order in September

Steptronic CVT transmission
Multifunction steering wheel (on leather wheel only)
Visibility package (heated windscreen, auto dimming mirror and rain sensor)
Auto dimming interior mirror and windscreen rain sensor
Passenger seat height adjust
High pressure headlight wash
Xenon lights (inc. headlight wash)
Automatic air conditioning
Mini Disc player
6 CD changer

Colours Available

Black
Chili Red
Liquid Yellow
Pure Silver (Metallic)
Indi Blue (Metallic)
British Racing Green (Metallic)
Silk Green (Metallic)
Cosmos Black (Metallic)


Article Date: Jun 27, 2001
Car Accociations: NEW_MINI,
Hits: 4169

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