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MINI USA Asks: 'What's Your Carfun Footprint?'

Source: MINI USA
A new marketing campaign from MINI USA and its agency Butler Shine Stern & Partners (BSSP) poses this very question and highlights that driver's don't have to sacrifice fun for fuel efficiency.
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UK's best hot hatch? The new MINI John Cooper Works!

Source: Edmonds.com
It's only been on sale for a month, yet the new MINI John Cooper Works has already claimed the title of Best Hot Hatch 2008, awarded by Auto Express.
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Mini Cooper D(iesel) delivers, but not here yet


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August 21, 2008 5:00 AM PDT
By Richard Truett, Automotive News

DETROIT--I'm cruising south on Interstate 75 at a steady 64 mph. If the fuel economy gauge in the car can be believed--and there's no reason that it shouldn't--I'm burning one gallon of fuel every 74 miles.

I'm not limping along in some wimpy gasoline-electric hybrid. I'm not drafting behind a semitruck. And I'm not relying on any of the dangerous maneuvers that hypermiling eco-geeks use as they try to extract every inch of distance out of a gallon of gasoline.

Nope. I'm in a 2007 Mini Cooper D, and I am driving it normally. The D stands for diesel. It's a version of the popular hatchback that isn't available in the United States--yet.

Here's a car that lets you have your high fuel economy cake and eat big slices of it, too. Just as important as the Mini Cooper D's ultralow fuel consumption is its fun-to-drive factor. It's off the charts in this car.

The Mini Cooper D is quick. Its 1.6-liter turbocharged diesel engine propels the 2,600-pound hatchback to 60 mph in 9.7 seconds. Plus, the car is good-looking, the chassis is rock-solid, and the handling is as tight as a go-cart.

The engine runs smoothly and, if you keep the windows up, quietly. BMW did a nice job of keeping the diesel chatter out of the interior.

The Bosch high-pressure fuel injection system helps the engine run cleanly. I put my finger into the exhaust pipe expecting it to turn black from soot. It was clean. There was no exhaust residue in the pipe.

The 2001-2006 first generation of the new Mini Cooper also had a diesel engine. But that car, with just 75 horsepower, did not have the chops for the U.S. market--too slow.

The second generation, launched in 2007, has 108 horsepower and easily can run with other economy cars in its class.

BMW plans to offer the Cooper diesel in the United States when the emissions system is robust enough to allow the car to be sold in all 50 states. The company declines to say when that might happen.

Diesel engine technology is expensive. But if BMW could figure out a way to sell the Mini Cooper D for about the same price as a loaded Mini Cooper S, the car could be a big success here.

But they are a long, long way from that. For now, the Cooper D would cost at least $25,000, roughly $7,000 more than the base model.

Source:  Automotive News


Article Date: Sep 04, 2008
Car Accociations: NEW_MINI
Hits: 55

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Mini Cooper Part-G2NMA1403 PET CARRIER FOR SMALL DOGS Bringing a small dog on an errand or on a long trip doesn’t have to feel limiting or challenging. With this Pet Carrier, it can be easier than ever for the pet and owner. The padded adjustable shoulde [ More Info]

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Mini Cooper Part-NME4515 JCW INTAKE AIR FILTER REPLACEMENT UPGRADE -MINI COOPER S Do you want to gain 4-5 horsepower with only about five minutes work? If you have the optional John Cooper Works air intake then you've got some work to do. When John Cooper Works created [ More Info]

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Mini Cooper Part-SHIRT71 DIY (DO-IT-YOURSELF) MOKE T-SHIRT 100% White Cotton T-Shirt with the 'DIY Mini Moke' paper fold pattern on the back and a MOKE logo in front. Select Size from the pull-down menu.


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Mini Cooper Part-G2NMI1300 CUSTOM MINI SHIFT KNOBS 6-SPD FROM ITALY - MINI COOPER & S Custom 6-speed Shift Knobs for your MINI! Had crafted in Italy, you don't see quality like this every day. These are the best looking shift knobs we have ever seen! Features: Shift knob with [ More Info]


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Mini Cooper Part-NMX1057 CHROME FUEL FILLER CAP COVER - COOPER ONLY Here is a sharp looking chromed plastic fuel filler door cover to dress up your MINI. Designed after racing fuel caps with a multi-piece look. Adheres directly onto existing Cooper fuel filler door. [ More Info]

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Mini Cooper Part-NMK2090 HAYNES NEW MINI WORKSHOP MANUAL & MOTORING BOOK BUNDLE We've got you covered with this exciting bundle of two books. This great offer bundles the Haynes MINI Owner's Workshop Manual with the ever popular Motoring Book! Read on for details. The [ More Info]

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Mini Cooper Part-G2NMA6006BLK LEATHER KEY FOB Cable Key Ring with leather fob features metal MINI logo badge. Screw clasp. Fits most MINI keys. Available in Black, Blue, and Red. Select color from the pull-down menu.


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Mini Cooper Part-G2NMA6202 MINI COOPER S R52 CONVRTBL 1:24 DIECAST MODEL - ASSORTD CLRS 2005+ R52 Mini Cooper S Convertible. 1:24 Scale diecast collectible model car. This Mini Cooper S is a 6" long die cast metal car with openable hood, & doors, detailed & chromed-out engine with Mesh R [ More Info]

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