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MINI USA Asks: 'What's Your Carfun Footprint?'

Source: MINI USA
A new marketing campaign from MINI USA and its agency Butler Shine Stern & Partners (BSSP) poses this very question and highlights that driver's don't have to sacrifice fun for fuel efficiency.
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UK's best hot hatch? The new MINI John Cooper Works!

Source: Edmonds.com
It's only been on sale for a month, yet the new MINI John Cooper Works has already claimed the title of Best Hot Hatch 2008, awarded by Auto Express.
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MOTORING BOOK & GIFT CERTIFICATE BUNDLE
 
It has been said by many that the new BMW MINI Cooper is as addictive as anything in the world. So why not simply sit back, put your feet up and enjoy it all! What better place to start than with this informative book on how to enjoy your MINI to the fullest. Now you can even get a better head start because this special offer includes a $10.00 Mini Mania Gift Certificate that can be used for any of the hundreds of products from Mini Mania.

Not sure what gift to give your favorite MINI Cooper enthusiast? This great offer bundles the popular MINI Motoring Book (BOOK45) along with a $10 Mini Mania Gift Certificate redeemable by phone or on-line!

Here are details about the book.

Motoring: Getting the Maximum from Your New MINI
By Gary Anderson and Don Racine
Published by Enthusiast Publications LLC, 2005
6x9 inches, softbound, 240 pages, over 100 color illustrations

View Table of Contents and Selected Excerpts

The MINI Cooper and MINI Cooper S have been best sellers since their introduction in 2001. Based on the iconic original Minis that were popular in North America in the 1960s, the new MINIs have shown their owners that driving can be fun as well as practical.

But there's more potential in these little cars than has been realized by their designers. A broad range of products to improve power, handling, and performance has emerged in the automotive aftermarket. With only a small investment, the MINI owner can make his or her car a marvelous performer on the track and autocross course as well as on the street. Unfortunately for most owners, the choices to upgrade the MINI are almost overwhelming and the jargon that surrounds these products and their use is confusing, at best.

This new book was written in response to this situation. It demystifies both the process of upgrading the MINI and the techniques of driving well. In a sequence of four parts, the reader is shown how to buy a MINI, make changes that it a better performer on the road, then upgrade performance and handling for autorcrossing and track days, and finally build a full-race version of the car. In each section, aftermarket components are introduced in the order that makes the most sense to upgrade the car. As each component is discussed, the technology of how the MINI works and why the new component can improve its performance is explained.

In parallel with these technical discussions, the authors introduce and explain the techniques of how to drive the MINI safely and well. In addition to standard street driving techniques, the authors discuss techniques for driving on autocross courses and race tracks, with particular attention to the unique characteristics of the front-wheel-drive MINI.

Throughout the book, color pictures and illustrations highlight points explained in the text. The authors don't assume that the reader knows anything about the mechanical side of cars, or technical driving techniques at the beginning of the book, but by the end of this book, the MINI owner will have a comprehensive grasp of these principles and a practical step-by-step recipe for taking a new MINI to whatever level of performance is appropriate to the owner's intentions for its use.

Author Gary Anderson has been publisher of British Car Magazine and more recently editor of Classic Motorsports Magazine, and his book on Austin-Healey restoration published by Motorbooks has been a best-seller among auto hobby books. He is active in vintage racing, and has raced at the Monterey Historics, as well as an award winner in national concours events. Co-author Don Racine has been racing Minis for as long as he has been owner of Mini Mania, one of the world's leading suppliers of parts for all types of Minis-almost four decades. His company is a leading developer and supplier of competition and performance parts for New MINIs, all of which are tested on Don's own new MINI race cars, which he has driven to class wins in several MINI racing events.

Customer Testimonial: "The authors delivered much more and better information than I expected. In an age when over-promising is the norm, it is a pleasure to get more than you expected." N.H., Allison Park, PA.

$29.95
 
 

 
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