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MINI USA Asks: 'What's Your Carfun Footprint?'

Source: MINI USA
A new marketing campaign from MINI USA and its agency Butler Shine Stern & Partners (BSSP) poses this very question and highlights that driver's don't have to sacrifice fun for fuel efficiency.
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UK's best hot hatch? The new MINI John Cooper Works!

Source: Edmonds.com
It's only been on sale for a month, yet the new MINI John Cooper Works has already claimed the title of Best Hot Hatch 2008, awarded by Auto Express.
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NME5030
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LIGHTWEIGHT CRANKSHAFT PULLEY UPGRADE - MINI COOPER AND S
 
Performance gains through reduction of rotational mass in the engine is a tried and true concept. Even small changes contribute to overall performance gains.

This lightened crank pulley for the MINI Cooper S is CNS-machined from premium 6061-T6 aluminum billet, and maintains the stock diameter of the MINI Cooper while losing about 75% of the stock weight. At just 22 ounces, the reduced rotational weight of this lightweight MINI Cooper Pulley has shown increases in horsepower and torque across the entire RPM range of the MINI Cooper S (with maximum gains @ 4000 rpm).

The stock diameter of this lightweight crankshaft pulley does not affect reliability and does not contribute to increased wear, vibration or noise.

Under or overdriven crankshaft pulleys are not recommended however. Underdriven pulleys often result in drivability and electrical problems (undercharged battery).

Overdriven pulleys, especially coupled with reduced diameter supercharger pulleys, can result in poor performance, reduced fuel economy, compromised reliability and increased emissions. See our article on our NME5011 ULTRIK Supercharger Pulley Upgrade Kit for details.

See installation instructions here.

On SALE: $179.95
List Price: $209.95
 
 

 
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Mini Cooper Part-NME1900 SPRINT BOOSTER PERF THROTTLE REMAP MODULE - COOPER AND S
More Info]

On SALE: $329.95
List Price: $399.95

Performance options available
 
 
Mini Cooper Part-NME6075 JCW FUEL INJECTOR 380CC EACH - MINI COOPER S Improve performance with the JCW 380cc injectors. Tests have shown that your stock 330cc injectors approach capacity when engines are tuned to produce over 200HP. Improve efficiency and get more power [ More Info]

On SALE: $119.95
List Price: $152.95
 
 
Mini Cooper Part-NMA1234 CHROME HEADLAMP FLAME RINGS NO WASHERS - MINI COOPER AND S Add a bit of flair to your headlights! Your MINI is sure to stand out with these distinctive 'flame' headlamp covers. Chromed plastic, looks like metal.

Only for headlights WITHOUT wash [ More Info]

On SALE: $20.00
List Price: $69.95
 
 
Mini Cooper Part-NMG1005 QUAIFE LIMITED SLIP DIFFERENTIAL - MINI COOPER S 6-SPD Why do you need Limited Slip (LSD) when you have DSC in you MINI Cooper?? This is because the DSC is designed for 'safety' at the limits while the LSD is designed for improved performance. When the [ More Info]

On CLEARANCE: $1,395.00
List Price: $1,696.00
 
 
 
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