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MINI USA Asks: 'What's Your Carfun Footprint?'

Source: MINI USA
A new marketing campaign from MINI USA and its agency Butler Shine Stern & Partners (BSSP) poses this very question and highlights that driver's don't have to sacrifice fun for fuel efficiency.
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UK's best hot hatch? The new MINI John Cooper Works!

Source: Edmonds.com
It's only been on sale for a month, yet the new MINI John Cooper Works has already claimed the title of Best Hot Hatch 2008, awarded by Auto Express.
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NME4210
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UNICHIP UNI-Q PIGGY-BACK ECU UPGRADE SYSTEM
 
Unichip's new UNI-Q ECU upgrade kit for 2002 - 2006 MINI Cooper and Cooper S .

UNLEASH the full potential of your MINI Cooper and MINI Cooper S with the new UNI-Q from UNICHIP! Mini Mania introduces the UNICHIP software upgrade kit that optimizes your MINI for PERFORMANCE. Unichip will improve your MINIs off-the-line performance, provide better throttle response with stronger acceleration.

The stock MINI software provides a delicate balance between efficiency and performance for the average MINI owner. For the performance minded MINI owner, the Unichip upgrade shifts this balance towards performance by re-mapping the software and greatly increasing the sampling rate for greater accuracy, all without sacrificing reliability. Multiple maps are available to match the level of modifications on your MINI. Unichip is designed to work with the US factory stock ECU software or the JCW MINI (JCW MINIs have one software option).

The Unichip is a hardware based upgrade that is essentially a 'piggy back' solution. This means you can easily remove the hardware and return your MINI to stock condition in a matter of minutes.

Select the software that best matches the level of modifications on your MINI from stock to highly modified. Should you add further upgrades to you MINI in the future, we can simply reprogram your Unichip to match the new upgrades for a small handling fee.

The UNI-Q can also be 'custom tuned' by your local Unichip tuner for further optimization and performance increase. The 'custom tune' allows the UNI-Q to be optimized specifically for YOUR MINI which results in further hp gains.

See Unichip Flux Upgrade for added capabilities using Bluetooth and your PDA.

For US model MINIs only.

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UNICHIP UNI-Q PIGGY-BACK ECU UPGRADE SYSTEM
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