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MINI USA Asks: 'What's Your Carfun Footprint?'

Source: MINI USA
A new marketing campaign from MINI USA and its agency Butler Shine Stern & Partners (BSSP) poses this very question and highlights that driver's don't have to sacrifice fun for fuel efficiency.
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UK's best hot hatch? The new MINI John Cooper Works!

Source: Edmonds.com
It's only been on sale for a month, yet the new MINI John Cooper Works has already claimed the title of Best Hot Hatch 2008, awarded by Auto Express.
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NME2025
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AFE PERFORMANCE COLD AIR INTAKE UPGRADE - MINI COOPER
 
Increase performance AND economy in your 2002 - 2006 MINI Cooper. This high flow cold air intake system improves engine efficiency by reducing intake restrictions. Better efficiency results in more power and improved economy. Of course, 'improved fuel economy' implies that you drive conservatively - which may be difficult with the improved power!

AFE's high performance, high flow OE air filter replaces the restrictive factory paper filters and lets your engine breathe better. Paper filters do a good job in keeping dirt out but can clog easily so that they need to be replaced frequently. Foam filters also clog easily. A washable/reusable, cotton gauze filter like AFE's allows more airflow and is washable and reusable. The filters are built to let the engine breathe better even as the filter gets dirty. The multiple layers of cotton gauze are sandwiched between two layers of epoxy coated aluminum screen and pleated like a lamp shade. Have you ever looked at cotton gauze under a microscope? It has tiny micro fibers branching out from the strands. When the gauze is oiled like these filters are, these strands attract dirt and dust particles. One or two layers would allow dirt and dust particles to pass through, therefore they stack multiple layers with progressively tighter mesh to catch progressively smaller and smaller particles, as small as 2 microns in size. The aluminum screen holds the layers in place and protects the cotton gauze.

AFE designs their filters differently than other cotton gauze filters. They design their filters to have the tallest pleats that the factory air box will allow. There two reasons for this: 1) Taller pleats mean more filter material to hold the dirt and 2) Taller pleats mean that the pleats can be spaced out more to let more air through. They also have a different pleat geometry than others. See the rounded tips like a dolphin's nose? Others are more triangular and pointed. This rounded design allows the air to flow more efficiently around the tops of the pleats. Not only that, because it is rounded, the pleats aren't tightly pinched and let air flow through the tops and bottom of the pleats. These features allow the filters to breathe better.

AFE uses 100% engineering grade polyurethane which is more flexible and will seal better in today's plastic and fiberglass factory air boxes. To make sure that the filter stands up over the life of your vehicle, they have urethane on all four sides of the filter, not just on the open ends. The polyurethane stands up to high engine temperatures and engine chemicals better that the plastomers that the factory filters use.

Advanced Flow Engineering, Inc. (AFE) produces high flow, high performance air filters and intake systems for the automotive industry. founded in April, 1999, AFE was created to address an obvious need in the automotive aftermarket industry: a lack of choice for a high performance aftermarket air filter. They are a team of engineers, machinists, production and sales people who believe in the product they design. They have years of experience in their positions and work together to ensure that the have the best product on the market. Their purpose is not just to be another vendor that offers air filters, so they pay attention to those finer details that set an AFE filter apart from the competition.

* Increases horsepower & torque.
* Maximizes airflow for better acceleration and responsiveness
* Improved performance results in greater fuel efficiency
* Installs in less than 60 minutes using factory mounting points
* No cutting or drilling to engine compartment is required
* Replaces OE air filter with high flow high performance 360 degree radial flow air filter
* Washable/reusable air filter with the deepest pleats in the industry is the largest possible in the space allowed
* Replaces factory air box with a heat-blocking shield that seals to the hood
* Limited lifetime warranty

Select from Cooper with Production dates 2002 - 2004 or 2005 - 2006.

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Mini Cooper Part-NME2034 ULTRIK PERFORMANCE CONE AIR FILTER ELEMENT(SIMILAR TO KN4870 This is the high flow reusable cloth filter manufactured exclusively for Mini Mania, used in our NME2032 Cold Air Intake Filter System, now available as a replacement filter for the NME2032 and NME203 [ More Info]

On CLEARANCE: $29.95
List Price: $49.95
 
 
Mini Cooper Part-NMS5107 POWERFLEX REAR 16MM ANTI ROLLBAR BUSHING PAIR (PFR5-111-16) Suspension bushes are fitted to cars at all points where the vehicle chassis is joined to a moving suspension component. They are fitted to provide a noise and vibration absorbing barrier between the [ More Info]

On CLEARANCE: $24.95
List Price: $39.95
 
 
Mini Cooper Part-NMG2000 FIDANZA LIGHTWEIGHT ALUMINUM FLYWHEEL -MINI COOPER AND S Reducing the weight of the flywheel will noticeably improve acceleration. This aluminum flywheel carries less than half the weight of the stock "S" version, and is ideal for both street and mild race [ More Info]

On SALE: $439.95
List Price: $499.95

Application options available
 
 
Mini Cooper Part-NMG1601-01 SPRUNG CLUTCH DISC STAGE 2 KEVLAR DISC- MINI COOPER S Replacement 'sprung hub' clutch disc for the Stage 2 Cooper S Performance Clutch Kit NMG1601. This replacement clutch disc has a sprung hub which will only fit if you have our lightweight flywheel. [ More Info]

On CLEARANCE: $195.95
List Price: $249.95
 
 
 
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