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MINI USA Asks: 'What's Your Carfun Footprint?'

Source: MINI USA
A new marketing campaign from MINI USA and its agency Butler Shine Stern & Partners (BSSP) poses this very question and highlights that driver's don't have to sacrifice fun for fuel efficiency.
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UK's best hot hatch? The new MINI John Cooper Works!

Source: Edmonds.com
It's only been on sale for a month, yet the new MINI John Cooper Works has already claimed the title of Best Hot Hatch 2008, awarded by Auto Express.
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G2NMI4000 SEAT ARMOUR SEAT COVER VARIOUS EACH - MINI COOPER & S
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G2NMI4000 SEAT ARMOUR SEAT COVER VARIOUS EACH - MINI COOPER & S
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SEAT ARMOUR SEAT COVER VARIOUS EACH - MINI COOPER & S
 
The Seat Armour protects and adds comfort to your factory front seats while adding color to your MINIs interior! This is the PERFECT product for Convertibles, Hardtops in hot climate, or any MINIs without seat heaters in cold climates. The Seat Armour provides all-around protection for the front seats and is easy to clean. Sold Individually.

The Seat Armour Seat Cover is unlike anything that exists in the market today. It is an automotive accessory designed to protect your car upolstery from damaging elements as well as a functional tool in assisting with people's busy lifestyle. The 100% cotton terry/velour seat cover will fit over any car headrest and form fit over the seat, protecting the upholstery from stains, odor, and perspiration.

The simple design offers a high level of protection without the safety issues associated with common automotive upholstery protectors. The automotive industry has seen fit to produce cars with airbag deployment points in and around the car seat. This has developed into a heated debate over the standard car seat cover / seat towel and its impact on overall occupant safety. People are weighing their options and choosing safety over upholstery protection. This problem can easily be remedied, as the Seat Armour Seat Cover has no cumbersome pullovers or straps and will not effect airbag deployment. It slips over the headrest and grips tight at the base. When there is a need for airbag deployment, the seat cover will flex and move away, never constricting deployment.

Sold Individually. Available in full color Union Jack, Black/Grey Union Jack, or the Checkered Union Jack Stripe - make selection from the pull-down menu.

Fits all current MINI models.

Installation is simple - best if you remove the headrest:
(You may be able to simply slip it over the headrest without removing it.)
1. Release the seatback so it leans forward.
2. Fully extend the headreast by pressing the release on the left side post.
3. Remove the headrest by pressing the release on the right side post.
4. Position the Seat Armour so the opening sits over the headrest post slots.
5. Install the headrest, press the left side release to fully seat the headrest.
6. Return the seatback to the normal driving position and lay out the Seat Armour to fully cover the seat.

Now go drive and enjoy the Seat Armour!

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