Maximum Mini Demand

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Posted Yesterday 02:14 PM by Evan.McCausland 

Need more proof that Americans are embracing small, fuel-efficient cars?  Supplies of the 2008 Mini Cooper and 2008 Mini Cooper S in North America are on the edge of depletion.

Mini sales in the U.S. have risen 33.6 percent in the first half of 2008, and the figures from June don't discount that trend.  5211 cars were sold in June, a 24.8 percent increase over June 2007.

Demand for the cars has risen to the point that dealers currently have a one day supply of the cars.  When that surplus is depleted, dealers will only be able to sell cars that have been ordered and built for specific customers.

A bump in production, good for 2000-3000 cars, is underway, thanks in part to a temporary discontinuation of the Mini Cooper Convertible.  While BMW engineers work to move the convertible to the second-generation body, the plant in Oxford, England, can build an increased number of Coopers and Clubmans.

The production boost may end in the spring of 2009, when the revised convertible model is expected to enter series production at the Oxford facility.

Source: Automotive News via Automobile Magazine

Article Date: Jul 23, 2008
Car Accociations: NEW_MINI
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